In August 2026, Unbroken headed to Denver for Newtopia Now, bringing Real Time Recovery into a broader conversation around performance, wellness, healthy ageing and medical nutrition, while introducing our newest product innovation: Unbroken Stick Packs.
From elite performance to a much bigger story
Unbroken has established its credentials in some of the most demanding environments in elite sport, including professional cycling with Trek and Lidl-Trek.
But recovery does not only matter when someone crosses a finish line. It matters to people who want to stay active, maintain muscle and mobility as they age, and in specialised nutrition settings where efficient nutrient delivery can be particularly valuable.
That broader potential brought Unbroken to Newtopia Now 2026, held 18–20 August at the Colorado Convention Center in Denver.
RECOVERY IS BIGGER THAN SPORT.
One recovery platform. Four key areas.
At Newtopia Now, we presented the broader vision for Unbroken across four areas:
Medical Nutrition. Wellness. Healthy Ageing. Active & Performance Nutrition.
The applications are different, but they share an important foundation: the role of nutrition in supporting muscle, recovery and physical capability throughout life.
At the heart of Unbroken is marine nutrition made from fresh Norwegian salmon, delivering free-form amino acids and small peptides in a compact and convenient format.
Introducing Unbroken Stick Packs
Newtopia Now was also an opportunity to showcase our newest product format: Unbroken Stick Packs, available in Lemon and Mango Peach.
Each single-serve sachet brings Unbroken into an even more portable format, designed to be easy to carry, mix with water and make part of a daily recovery routine.
The new Stick Packs were very well received in Denver, giving retailers, distributors and other industry partners their first opportunity to experience the new format and flavours.
Alongside our original effervescent tablets, the Stick Packs open up new ways to make Real Time Recovery more accessible across performance, wellness and everyday active life.
NEW FORMAT. SAME REAL TIME RECOVERY.
Taking Real Time Recovery beyond sport
For Unbroken CEO Steinar Kristjansson, Newtopia Now represented an opportunity to take what we have learned in high-performance sport and introduce the concept to a much broader nutrition and wellness community.
“Newtopia Now is an exciting opportunity for us to show that recovery is much bigger than sports.” - Steinar Kristjansson, CEO, Unbroken
Newtopia Now brought together brands, retailers, distributors, investors and industry leaders, making Denver a natural place to explore new partnerships and new applications for Unbroken.
From professional athletes preparing for another day of racing to people who simply want to remain strong, mobile and active, the need to recover connects us all.
BORN IN PERFORMANCE. BUILT FOR MUCH MORE.
Newtopia Now marked another step in taking Real Time Recovery into a much bigger conversation about muscle, recovery and staying ready for what comes next.
Ready for what's next.
