Unbroken is heading to Sea Otter Europe
From 18 to 20 September the team is in Girona for three days of cycling, with tastings and the new Lemon and Mango Peach Stick Packs. Visit the stand for a chance to win a signed Lidl-Trek jersey.
Recovery is bigger than sport: Unbroken at Newtopia Now 2026
In Denver this August, Unbroken showed its new Lemon and Mango Peach Stick Packs to retailers and distributors. CEO Steinar Kristjansson explains why the brand is looking past elite sport.
Unbroken launches with Sunkost in Norway
A launch with Sunkost in August 2026 put the brand in front of a broader health and wellness audience in the country where it is made. Sunkost CEO Anders Kjellén also talks training and recovery on a podcast.
The official Unbroken Strava Club is live
Join athletes and everyday adventurers around the world training, recovering and pursuing what’s next.
Lidl-Trek wins the 2026 Tour de France team classification
Mads Pedersen took green and the team won the classification after 21 stages, in Luca Guercilena's final race as General Manager. Pedersen and team doctor Jens Hinder on recovering between stages.
Unbroken at Natural Products Expo West 2026
Unbroken spent three days in California in March 2026, meeting retailers and distributors at one of the industry's biggest natural products events. The new Lemon Stick Pack made its US debut there.
Trek Factory Racing becomes Trek-Unbroken
From 2026, Trek's Cross-Country and Downhill World Cup teams race under a new name after Unbroken became title partner. Here is how the partnership grew out of the Lidl-Trek road programme.
Unbroken arrives in the Philippines
December 2025 brought the brand to Southeast Asia through Dan's, Trek's distributor in the market. What the launch means for local cyclists, runners and triathletes, and where to buy.
Three Grand Tours. Three points jerseys. One historic season.
Proud to support Lidl-Trek as their Official Recovery Partner through an extraordinary 2025 season at the highest level of professional cycling.
Apple joins the Unbroken lineup
A fourth flavour arrived in August 2025, crisp and light in cold water. How it sits alongside Lemon Lime, Mango and Orange, and why having a choice makes a daily routine easier to keep.
Unbroken rolls out to Trek stores across the US and Europe
After the Lidl-Trek partnership, Unbroken is now stocked by Trek stores and retail partners on both sides of the Atlantic. Store finder links for the US and Europe are included.
Unbroken becomes Official Recovery Partner of Trek Factory Racing
Unbroken now supports Trek Factory Racing's Downhill and Cross-Country teams through World Cup training and racing. Riders Lachie Stevens-McNab, Gwendalyn Gibson and Madigan Munro say how they use it.
Unbroken becomes Lidl-Trek’s recovery partner
In June 2025, Unbroken joined forces with one of the world’s leading cycling teams, becoming Lidl–Trek’s Official Real Time Recovery Partner. The partnership began with Andy Schleck trying Unbroken and bringing it to the team.
Orange joins the Unbroken range
May 2024 added a third flavour, fresh and citrus forward, next to Lemon Lime and Mango. Why light drinks in cold water suit training, and what stayed the same behind the growing range.
A new Unbroken: From performance brand to a broader vision
February 2023 brought a new logo, a new visual identity and two new flavours. The rebrand widened the focus to medical nutrition, healthy ageing, wellness and performance.
August 2021 brought the brand to the United Arab Emirates through Dubai partner Blindspot Health. A look at an early step in the international rollout, and where to buy in the region.
Unbroken reaches the top of the world
Icelandic mountain guide Siggi Bjarni Sveinsson carried Unbroken to the summit of Everest in May 2021. He describes what nutrition and recovery looked like over weeks at extreme altitude.
Unbroken goes online in the US and Europe
In October 2019, months after launching at the CrossFit Games, customers in the United States and Europe could order directly for the first time. The start of the brand's international journey.
Unbroken begins: Born at the 2019 CrossFit Games
Four Nordic CrossFit athletes tested the product at the 2019 Games and described what they noticed between sessions. Björgvin Karl Guðmundsson's phrase Real Time Recovery came out of it.
