Just months after launching at the 2019 CrossFit Games, Unbroken took its next step. In October 2019, Unbroken became available online to customers in the United States and Europe.
From launch to market
The CrossFit Games gave us an extraordinary place to introduce Unbroken. Athletes and visitors could see the product, taste it and discover the idea behind Real Time Recovery.
In October, we took Unbroken beyond the Games. With online availability in both the US and Europe, customers could order Unbroken directly and make it part of their own training and recovery routines.
For a young Icelandic brand, made in Norway from fresh Norwegian salmon, it was an important step. What had begun with a group of elite Nordic CrossFit athletes was now reaching people on both sides of the Atlantic.
FROM THE NORDICS TO THE US AND EUROPE.
It was the beginning of Unbroken's international journey and the next step in taking Real Time Recovery beyond elite competition.
Go Unbroken!
